With a new sales office in Shanghai and an expanded service partnership in Thailand, Elektror is strengthening its sales and service presence in key Asian markets. Prior to this, the managing director-designate, Dr Sebastian Oster, had visited Elektror’s Chinese sites for the first time to lay the groundwork for further expansion.
On 1 November 2026, Elektror will open a new sales office in Shanghai, thereby expanding its presence in China. The new location complements the company’s existing structures: Elektror has been represented by a sales office in Beijing since 2008, and since 2023 the specialist in industrial fans and side-channel blowers has also had a production site in Changzhou.
Closer to customers and markets
With this additional location, Elektror aims to strengthen its proximity to customers in China, India, Japan, Singapore and the Philippines. As a major economic and logistics hub, Shanghai offers ideal conditions for coordinating support for these markets and tapping into new market potential. The excellent international connections are also set to facilitate closer interaction with customers and partners and help identify market requirements at an early stage.
Service network in South-East Asia to be expanded
Alongside its increased sales presence in China, Elektror is also further expanding its service network in South-East Asia. The company is extending its collaboration with Kinetic Engineering Co., Ltd. and has appointed its long-standing sales partner as its service partner for Thailand. Kinetic Engineering has been working with Elektror as a local sales partner for over 15 years.
Elektror customers will thus benefit from additional consultancy and service offerings in Thailand. With its team of engineers and technicians, as well as a comprehensive on-site service and its own workshops, Kinetic Engineering provides support with installation and commissioning, maintenance and repairs, and the procurement of spare parts for Elektror’s fans and side-channel blowers.
Designated Managing Director visits Chinese sites
As part of the expansion of activities in Asia, the designated Managing Director, Dr Sebastian Oster, visited Elektror’s Chinese sites for the first time in September.
The focus of the trip was on getting to know the teams and managers personally, as well as gaining direct insight into Elektror’s activities on the ground. In addition, he held discussions with local customers, partners, trade associations and government representatives regarding the opportunities and framework conditions for expanding Elektror’s activities.
"In my conversations on the ground, I experienced a strong drive to move things forward and a great deal of openness towards the further development of our activities. China is already an important market for Elektror. In 2025, our Chinese companies generated around ten per cent of the Elektror Group’s total revenue. With our additional sales and service activities, we aim to work even more closely with our customers in Asia and further increase the region’s share of our revenue in the years ahead,” explains Dr Sebastian Oster.
With its expanded sales presence in China and the expansion of its service network in Thailand, Elektror is continuing to develop its structures in Asia. The existing and new locations and partnerships combine local sales, production and service expertise.