Data privacy statement
This data privacy statement provides information about the personal data that is processed when you visit our website and about what rights you have. We would therefore request you to read the following explanations carefully.
Personal data is all information relating to an identified or identifiable natural person. This, for example, includes your name, your address and communication data or your email address.
Processing means any operation or series of operations carried out with or without the aid of automated procedures using personal data, such as the collation, collection, organisation, ordering, storage, adaptation or alteration, reading out, querying, use, disclosure by transfer, dissemination or any other form of provision, reconciliation or linking, restriction, deletion or destruction.
The person concerned is any identified or identifiable natural person whose personal data is processed by the person responsible for processing.
The person responsible or ‘person responsible for processing’ is the natural or legal person, authority, institution or other body which either by itself or jointly with others decides the purposes for and means of processing personal data.
Users include all categories of persons affected by data processing. Such persons include our business partners and other visitors to our website.
We would also like to refer you to the definitions set out in Art. 4 of the Datenschutz-Grundverordnung (DSGVO – General Data Protection Regulation) in regard to the terms used. The terms used, such as ‘user’, are to be understood as gender-neutral.
1. Name and address of the person responsible
Elektror airsystems gmbh
Phone: +49 711 31973-0
Fax: +49 711 31973-5000
The representative of the person responsible is Managing Director Ulrich W. Kreher.
2. Data protection officer
Elektror airsystems gmbh has appointed a data protection officer. He may be contacted by email at firstname.lastname@example.org or by post addressed to the ‘The Data Protection Officer’ and sent to our postal address.
3. The processing of personal data
3.1. Visiting our website
3.1.1. Scope of data processing
Your browser will transfer certain types of data to our web server for technical reasons when you visit our website. This is the following data (so-called server log files):
- IP address
- Date and time of the request
- Difference in time zones based on Greenwich Mean Time (GMT)
- Content of the request (concrete page)
- Operating system and its access status / HTTP status code
- The amount of data transferred
- Website from which the request is being made (‘referrer URL’)
- Browser, language and version of the browser software
3.1.2. Purpose of data processing
It is necessary to store this data in log files in order to ensure that the website is able to function. It helps us optimise our website and safeguard the security of our information-technology systems.
3.1.3. Legal basis of processing
We collect this data on the basis of our legitimate interest within the meaning of Art. 6 (1) (f) of the DSGVO for the purposes of being able to display our website and to guarantee its security.
3.1.4. Duration of storage
Information in the log files is stored for security reasons for a maximum of 14 days (e.g. to investigate misuse or fraud) and then deleted after that. Data that needs to be stored for longer for the purposes of later evidence are excluded from deletion until the respective incident has been finally clarified.
3.1.5. Options for objecting and removing data
The collection of data for providing the website and the storage of this data in log files is for technical reasons absolutely necessary for the operation of the site. That is why consequently no options exist for the user to object in this regard.
3.2. Contact form and email contact
3.2.1. Scope of data processing
The following data that has been provided to us will be processed when you use the contact form on our website: Address, title, first name, last name, company, street, house number, postal code, place, country, telephone number, mobile phone number, email address, the message you sent, request for return call yes/no.
You may – depending on the matter of your business – alternatively contact us using the email addresses we have provided. The sender's personal data that is transferred with the email will then be processed in such cases.
The data will in this context not be passed on to third parties. The data will be used exclusively for processing the conversation and for dealing with the matter of concern.
3.2.2. Purpose of data processing
The personal data provided through the input mask will be processed to help us deal with the contact. This also constitutes the necessary legitimate interest in processing the data in the event of contact by email. The additional personal data that is processed during the process of sending (e.g. IP address, date, time) serves to prevent the contact form from being abused and to ensure the security of our information-technology systems.
3.2.3. Legal basis of processing
The details of users who get in touch with us (using the contact form or per email) will be processed in accordance with Art. 6 (1) (b) DSGVO to enable us to process and deal with the contact request.
3.2.4. Duration of storage
We will delete personal data when it is no longer required for achieving the purposes for which it was collected. This will be the case for personal data received through the contact form's input mask and data sent by email when the respective conversation with the user has been concluded. The conversation will have been concluded when the circumstances indicate that the matter in question or the request for information has been finally clarified.
3.2.5. Options for objecting and removing data
You will at all times have the option to revoke your consent to personal data being processed.
You may when contacting us by email object at any time to your personal data being stored. This will, of course, mean that it will no longer be possible to continue our conversation. Please direct such revocation to email@example.com. All personal data stored within the scope of your efforts to get in touch with us will then be deleted.
3.3.1. Scope of data processing
This is done by assigning an identification number to the cookie (‘cookie ID’) and not by assigning it to you personally. The cookie ID is not combined with your name, your IP address or similar data that would enable the cookie to be assigned to you.
This website uses transient and persistent cookies.
a) Transient cookies are automatically deleted when you close your browser. These include in particular so-called session cookies. These store so-called session IDs, which allow different requests from your browser to be assigned to the joint session. It is possible to recognise your computer when you return to our website. The session cookies will be deleted when you log out or close your browser.
b) Persistent cookies will be automatically deleted after a specified period, which may vary depending on the cookie. Cookies may be deleted at any time with the help of your browser's security settings.
3.3.2. Purpose of data processing
Some of our website's elements require the ability to identify the browser making the request even if only pages are changed. It is necessary for these to be able to also recognise the browser even after a page change.
3.3.3. Legal basis for data processing
The legal basis for the processing of personal data using the technically necessary cookies is Art. 6 (1) (f) DSGVO.
3.3.4. Duration of storage
Session cookies will be deleted as soon as the browser is closed.
Persistent cookies will be automatically deleted after a specified period.
3.3.5. Options for objecting and removing data
Please note, however, that in this case you may not be able to use all our website's functions.
3.4. Web analysis
3.4.1. Scope of data processing
Our website uses Google Analytics, a web-analysis service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (‘Google’).
The information collected by Google about how you use this website (e.g. our pages you visit) is transferred to a Google server in the USA, stored and analysed there and the result made available to us in anonymised form.
Our website uses the IP anonymisation that Google provides. Within the member states of the European Union or in other signatories to the Treaty on the European Economic Area, Google will truncate your IP address before it does so. The full IP address will only be transferred to a Google server in the USA and truncated there in exceptional cases.
Google is certified within the EU-US Privacy Shield that guarantees an adequate level of data protection for data held at Google in the USA.
3.4.2. Purpose of data processing
Google uses this information to analyse on our behalf how our website is used and to compile reports about the activities on our website. This allows us to improve your online experience and increase our website's user-friendliness.
3.4.3. Legal basis of processing
Our legitimate interest in having data processed by Google Analytics is based on the above-mentioned purposes. The legal basis is Art. 6 (1) (f) DSGVO.
3.4.4. Duration of storage
Sessions and campaigns will be terminated after a certain period of time has elapsed. Sessions will as standard be terminated after 30 minutes without activity and campaigns after six months. The time limit for campaigns may not exceed a maximum of two years
3.4.5. Options for objecting and removing data
You must opt-out on all the systems you use if you wish to prevent Google Analytics from collecting your data in future when you visit our website using different devices (in particular such mobile devices as smartphones or tablets). Clicking here will set this opt-out cookie.
Deactivate Google Analytics
3.5. Google AdWords
3.5.1. Scope of data processing
We use Google Adwords to draw attention on external websites to our offers with the help of advertising instruments (so-called Google Adwords). These advertising instruments are delivered by Google via so-called ‘Ad Servers’. We use ad-server cookies to this end that permit specific parameters for assessing success, e.g. the insertion of ads or clicks by users, to be measured. Google Adwords will place a cookie on your PC when you access our website through a Google ad. We have explained what cookies are and how they may be deleted above; these cookies allow Google to recognise your Internet browser. Google and the customer will be able to see that users have clicked on the ad and have been redirected to the page when users visit certain pages on an Adwords customer's website and the cookies that were placed on their computers have not yet expired. A different cookie is assigned to each Adwords customer. It is therefore not possible to trace cookies through websites being operated by Adwords customers. We ourselves do not collect or process any personal data in the above-mentioned advertising measures. Google only provides us with statistical evaluations. These evaluations enable us to determine which of the advertising measures employed have been particularly effective. We are not provided with any further data from the use of advertising instruments; in particular, we are not able to identify users on the basis of this information.
The marketing tools used cause your browser to automatically establish a direct connection to Google's server. The extent and further use of the data that Google collects through the use of this tool are beyond our sphere of influence, which means that the information we are providing is based on the scope of our knowledge: The incorporation of AdWords Conversion means that Google receives the information that you have accessed the corresponding part of our website or clicked on one of our ads. Google will be able to associate your visit with your account if you have registered with a Google service. It may still be possible for the provider to obtain and store your IP address even if you have not registered with Google or have not logged in.
3.5.2. Purpose of data processing
We will in relation to the data from the advertising campaigns be able to determine how successful the individual advertising measures have been. We are therefore pursuing our interest in presenting advertisements to you that are of interest to you, in making our website more interesting to you and in achieving a fair calculation of advertising costs.
3.5.3. Legal basis of processing
The processing of this data serves our legitimate interest in creating targeted advertising. The legal basis is Art. 6 (1) (f) DSGVO.
3.5.4. Duration of storage
These cookies usually expire after 30 days and are not intended for the purposes of identifying you personally. The unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions) and opt-out information (identifier that the user no longer wishes to be approached) are usually stored as analysis values for this cookie.
3.5.5. Options for objecting and removing data
You may prevent participation in this tracking process in a variety of ways: a) by setting your browser software accordingly, blocking third-party cookies will, in particular, stop you from receiving ads from third-party providers; b) by deactivating conversion-tracking cookies by setting your browser to block cookies from the domain of ‘www.googleadservices.com’, https://www.google.de/settings/ads, whereby this setting will be deleted when you delete your cookies; c) by deactivating the interest-based ads from providers that are part of the ‘About Ads’ self-regulatory campaign by using the link http://www.aboutads.info/choices, whereby this setting will be deleted when you delete your cookies; d) by permanent deactivation in your Firefox, Internet Explorer or Google Chrome browsers by using the link http://www.google.com/settings/ads/plugin.
You will find more information about data protection at Google here: www.google.com/intl/de/policies/privacy andhttps://services.google.com/sitestats/de.html
. You may alternatively visit the Network Advertising Initiative's (NAI) website at www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield,https://www.privacyshield.gov/EU-US-Framework.
3.6. Google remarketing
3.6.1. Scope of data processing
In addition to the Adwords Conversion service, we also use the Google Remarketing application (‘Google Marketing Services’ for short) that is provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (‘Google’).
This provides a method by which we would like to contact you again. The application allows our advertisements to be displayed as you continue to use the Internet after you have visited our website. This is achieved with the help of cookies that are stored in your browser and that allow your usage behaviour to be recorded and analysed by Google as you visit various websites. We have explained what cookies are and how they can be deleted above. These cookies allow the behaviour of users when they visit our website to be analysed and subsequently used for targeted product recommendations and interest-based advertising.
This enables Google to determine your previous visit to our website. Google says it does not combine the data collected within the context of remarketing with any of your personal data that might have been stored at Google. In particular, Google says that it employs pseudonymisation for remarketing.
This means that Google executes a code directly and so-called (re)marketing tags (invisible graphics or codes which are also known as ‘web beacons’) are incorporated into websites to this end when visitors access our and other websites where Google marketing services have been activated. They allow individual cookies, i.e. small files, to be stored on users' devices (comparable technologies may also be used instead of cookies). These files record which websites users visit, which contents they are interested in and which offers they have clicked along with technical information about the browser and operating system, referring websites, visiting time and other information about how the online presentation was used. The users' IP addresses are also recorded, whereby we provide the information within the framework of Google Analytics that IP addresses are truncated within member states of the European Union and in other signatories to the Treaty on the European Economic Area and that they will only be transferred in full to a Google server in the USA and truncated there in exceptional cases. The IP addresses will not be combined with users' data held within other Google offers. Google may also link the above information to such information from other sources. Advertisements with contents from our website may be presented to you when you view a website within the Google Advertising Network after visiting our website.
Google is certified under the Privacy Shield Agreement and thus offers a guarantee that it complies with the data protection law in Europe (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
3.6.2. Purpose of data processing
Google uses this information on our behalf to bring previous visitors to our website back to it and to address them with interest-based advertising.
3.6.3. Legal basis of processing
We use these services on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online presentation within the meaning of Art. 6 (1) (f) DSGVO)
3.6.4. Duration of storage
Sessions and campaigns will be terminated after a certain period of time has elapsed. Sessions will as standard be terminated after 30 minutes without activity and campaigns after six months. The time limit for campaigns may not exceed a maximum of two years
3.6.5. Options for objecting and removing data
It is possible to set your browser so that the saving of cookies is not accepted if you generally do not wish cookies to be used. Please note that in this case you may only be able to use our website to a limited extent or not at all. We have explained how to deactivate cookies in your browser in the chapter about cookies.
You may use the setting and opt-out options provided by Google if you wish to object to interest-based advertising by Google marketing services: http://www.google.com/ads/preferences.
3.7.1. Use of Hotjar
This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website:
Hotjar is a tool that analyses your user behaviour on this website. Hotjar allows us to record your mouse movements, scrolling movements, and clicks. This means that Hotjar can also identify how long you hold your mouse pointer at a specific point. From this information, Hotjar creates heat maps, which can be used to identify which parts of a website a website visitor is particularly interested in. We can also find out how long you stayed on a page and when you left it. We can identify at which point you stropped entering details in a contact form as well (conversion funnels). In addition, Hotjar can be used to obtain direct feedback from website visitors. This function is used to improve the content provided by the website operator. Hotjar uses user-recognition technologies for the purpose of analysing user behaviour (e.g. cookies and device fingerprinting). Where consent has been obtained, the above service is used exclusively on the basis of Article 6(1)(a) GDPR and Section 25 of the German Telecommunications-Telemedia Data Protection Act (TTDSG). You may withdraw your consent at any time. If consent has not been obtained, use of this service is based on Article 6(1)(f) GDPR; the website operator has a legitimate interest in analysing user behaviour in order to optimise both its web content and its advertising.
3.7.2. Disabling Hotjar
We have signed a data processing agreement with the above provider. This is an agreement required by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with GDPR.
On this website you can subscribe to our newsletter, in which you get all important information. We send newsletters only with the permission of the recipient. For this we use the “double opt- in” process. After your subscription you get an E-Mail to confirm your registration. We use this process that nobody can register with a third party E-Mail address. We record the subscription for the newsletter, because of legal requirements, to verify this process. This contains date, time and IP-Adress at the time of subscription.
For the subscription to the newsletter we only need your E-Mail address. For a personal salutation please give us optional your title, name and surname, and the name of your company and professional contacts.
If you do not like to receive our Newsletter any longer in the future, you can at any time opt-out of receiving it. In the end of each newsletter you find a hyperlink for opt-out. You can also unsubscribe on our website. If you unsubscribe your personal data gets deleted.
5. Data security
We implement technical, contractual and organisational measures to ensure the security of data processing in accordance with the state of the art. It is in this way that we ensure that the regulations set out in the data-protection laws, in particular the General Data Protection Regulation, are observed and that the data we process is protected against destruction, loss, modification and unauthorised access. These security measures also include the encrypted transfer of data between your browser and our servers. Please note that SSL encryption is only activated for transfers made over the Internet if the key symbol appears in the lower menu bar of your browser window and the address starts with http://https://. SSL (Secure Socket Layer) uses encryption technology to protect the transfer of data against illegal data access by third parties. You may also choose not to send certain data over the Internet if this option is not available.
All information that you transfer to us is stored and processed on our servers in the Federal Republic of Germany.
6. Forwarding of data to third parties and third-party providers
Data will only be forwarded to third parties within the framework of legal requirements. We will only forward user data to third parties if, for example, it is necessary to do so for contractual purposes on the basis of Art. 6 (1) (b) DSGVO or on the basis of legitimate interests pursuant to Art. 6 (1) (f) DSGVO in the economic and effective operation of our business activities.
We use subcontractors to help us provide our services, in particular for the operation, maintenance and hosting of the website within the scope of order processing in accordance with Art. 28 DSGVO. We have taken appropriate legal precautions and corresponding technical and organisational measures to ensure the protection of personal data in compliance with the relevant statutory provisions.
7. External services and content on our website
We integrate external services or content on our website. This is done on the basis of our legitimate interests in the analysis, optimisation and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f DSGVO.
When such services are used or third-party content is displayed, communication data such as the date, time and IP address are exchanged between you and the respective provider for technical reasons. This, in particular, includes your IP address, which is required to display content in your browser.
The provider of the respective services or contents may process your data for its own additional purposes. Due to the fact that we are unable to influence the data collected by third parties and how it is processed by such third parties, we are, however, also unable to make any binding statements about why and the extent to which your data is processed.
We would therefore refer you to the information about data protection provided by the providers of the services or content that we have incorporated who are responsible for the legal aspects of data protection for more information about the purpose and scope of the collection and processing of your data.
The following list provides an overview of third-party providers as well as their contents along with links to their data privacy statements, which contain further information about the processing of data and objection options.
8. Social Media
We maintain various presences in "social media" in order to communicate with the users registered there and to inform them about our offers and services. On our website you will find buttons with hyperlinks to our social media presences on Facebook, Instagram, Linkedin, Xing, X (Twitter) and YouTube. You can recognize the respective providers by their logo.
When you visit our site, no personal data is initially transmitted to these social media platforms. Only when you click on the respective button will data be transferred to the social media platforms. In this case, the provider receives the information that you have called up the corresponding website of our online offer (e.g. date, time, IP address, website called up).
Please note that you use these platforms and their functions on your own responsibility. This applies in particular to the use of the interactive functions that these platforms offer, such as sharing, rating or commenting.
By activating the buttons, personal data of you is transmitted to the respective provider and stored there (in the case of US providers in the USA). Since the provider collects data in particular via cookies, we recommend that you delete all cookies before clicking on them via the security settings of your browser. The data is transferred regardless of whether you have an account with the respective social media platform and are logged in there. If you are logged in with the social media provider, the data we collect will be directly assigned to your account with the provider. We recommend that you log out regularly after using a social network, but especially before activating the button, as this will help you avoid being assigned to your profile with the plug-in provider.
It is possible that the provider of the respective services or content processes your data for further, own purposes. However, since we have no influence on the data collected by third parties and the processing of such data by them, we cannot provide any binding information on the purpose and scope of the processing of your data. Further information about the purpose and scope of the collection and processing of your data can therefore be found in the data protection information of the respective providers responsible for data protection. Here you will also find further information on the processing of data and the possibility to object. For a detailed presentation of the respective processing and the possibilities of objection (opt-out), we refer to the following linked information of the providers.
Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA); Datenschutzerkärung.
Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Deutschland); Datenschutzerklärung.
9. Your rights
When we process your personal data, you are the person concerned in the meaning of Datenschutzgrundverordnung (DSGVO) and therefore possess the following rights concerning the personal data relating to you in regard to us:
- Right to information (Art. 15 DSGVO)
- Right to correction (Art. 16 DSGVO)
- Right to deletion (Art. 17 DSGVO)
- Right to limit processing (Art. 18 DSGVO),
- Right to data transferability (Art. 20 DSGVO)
- Right to object to processing (Art. 21 DSGVO)
You are also entitled to make complaints about how we are processing your personal data to a supervisory data-protection authority.
10. Changes to this data privacy statement
We reserve the right to change the data privacy statement in order to adapt it to changed legal situations or in the event of changes to the service and to data processing. This only applies, however, in regard to declarations about data processing. The changes will only be made with the users' consent if user consents are required or components of the data privacy statement contain provisions of the contractual relationship with the users.
Please inform yourself regularly about the contents of the data privacy statement.