With our future strategy ‘Elektror 100x’, we are transforming our company for a digital future: our products and services are becoming more intelligent and more connected – creating real added value throughout the entire product life cycle.
Our new corporate design gives this transformation a face. It symbolizes the beginning of a new era and strengthens our role as a pioneer and quality leader in industrial air technology.
Our brand in motion
We will officially launch the new design on 15 January 2026, initially in our business stationery, on SAP documents, the website, email signatures and our social media channels.
Throughout the year, we will revise all marketing material and advertising media. In addition, you can expect an optimised customer experience, new marketing and product communication with exciting case studies and project reports, and an enhanced range of seminars on air technology.
The new trademark
Ingeniously simple, simply ingenious: a stable and straightforward font, geometrically flawless, timeless: always at the cutting edge of our technology
Embedded in the logo: our nucleus, the air particle as the lowercase ‘o’ in Elektror.
Air is at the heart of what we do, because we make it usable as a tool for industrial processes. With our new logo, we have anchored this element visually as well. The air particle also appears through the entire corporate design.
Short – but still the brand: brand presentation where space for the logo is limited. For social media, the website as a favicon, in software applications and smartphone apps, or even directly on the product itself.
Two shades of blue – dark and light – serve as contrasting elements and convey professionalism and trust in our expertise as a technology company. They symbolize the two extremes air can take: dark blue represents high pressure, while light blue stands for low pressure with higher flow rates.
Look forward to the future with Elektror.
If you have any questions, please contact us at marketing@elektror.de.